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Hey Jake, thanks for the comment & feedback. This reminds me of a time I left a flyer with a customer. I came back for a follow up and luckily they were home when they said they would be. I asked about the flyer and they actually threw it away! This is what the majority do. Yes there will be call backs, but the growth of the door sales income comes from creating an impulsive buy scenario.
What you say here is spot on-
I use a laminated channel guide that I put in their hands to show them what they get- If you leave them a flyer you immediately remove the sense of urgency and no matter what you say the customer thinks they can call at their liesure, when the whole point is to show them that they value by making a decision right then and there (Cheap now, expensive later)- I never leave a flyer or business card when they are not home unless it is my last time through the turf- Thanks for the great site
i have alot of come backs and they have been great for me what i usuaally let a sub know is that i never leave literature the first time threw but what i am willing to do is stop back and see them either this evening or the next day and sit down with the to explain everything also put it in writting for them as long as what i am offering is the best decision for there household and family. This approach has been working beautifully for one legger comebacks and is averageing myself an additional 5 T/paly a week although i must be organised enough to make it back when i say i will be there.
This reminds me of the “Fortune In The Follow Up” video. There is a pattern here we are being shown how crucial “go back” times are more important than flyers. Customers are too busy these days and are not making much time to make decisions. That is where we must come in and help the customer make the best decision as James demonstrates here. Also Mr Maxwell, uses a great choice close “tonight or tomorrow” as demonstrated in the “Choice Close Yes Or Yes” video
I still highly recommend the “Spouse Objection Buster” for one-leggers, if you use that strategy, you will find it very effective saving you follow up time and flushing out bogus customers who are just being nice and don’t really want to consider your product or service. When it doesn’t work then set up time for both “legs” to be home as James so brilliantly mentions.
James, what do you do to make these appointments firm and confirmed? I’m sure some customers will blow out the appointment leaving you spinning your wheels. Do you get their name and number and call or do you just show up?
Great question! I’ll have to work on a video response to this. For now let me give you some quick tips.
1. Post ads on internet: http://Craiglist.org & http://bar.cabl.com/altadlist.aspx?type=employ&id=24
2. Get Referrals from current sales reps & bonus them for it
3. Flyers (postings: cafe’s, grocery, customers doors)
4. Newspaper Job Ads
5. Personal Recruitment: Car sellers, cell phone sellers, and other D2D sellers
Anyone else want to share feel free to help Jake with some more recruitment strategies or ideas.
Keep your eyes on this site for a future recruitment video in the works.